In case you haven’t noticed, Google is starting to actually warm up to the SMB crowd. You can now follow some SMB thoughts and suggestions from Google on Twitter at @googlesmb and there have even been reports of people actually talking to other people from Google to get, gulp, help regarding their local listings!
Now, Google has introduced its Boost product which is in layman’s terms, a set it and forget way to do AdWords for the SMB. It is designed to help small business owners who do not have the time to learn or the desire (or capital) to hire someone to manage AdWords efforts on their behalf.
According to the Google LatLong Blog
"Today, we’re announcing the availability of a new online advertising solution to help local businesses connect with potential customers in their area. Boost enables business owners to easily create online search ads from directly within their Google Places account. No ongoing management is needed after the initial set up, and this beta is currently available to select local businesses in San Francisco, Houston and Chicago."
The key element in all of this is the need to have a Google Places account in order to even be involved (of course at this point in time being in SF, Houston or Chicago is a restriction as well but that should change if the program works). This is just another indication of the importance that Google is placing on the local Place Page listing for businesses of all sizes but the SMB (small to medium business) in particular.
We at Universal Business Listing are not involved in the AdWords side of the coin because that requires a very specific set of skills that aren’t in our core competency. There are thousands of providers of those services anyway from big digital agencies to small consultants in the four corners of the globe.
So why did we even bring this to your attention? Because it appears as if every activity that a business of any size can do through Google maps will be predicated on having a verified Google Places account. If you don’t have this basic building block in place you can’t get the value from the steadily growing local Internet marketing space.
So if you are lucky enough to be in one of Google’s test markets and you have your Google Places account in order give it a try and let us know how you do. If you don’t have your online business data in order and your Google Places account is not verified that’s where we can help.
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